Brand Assets

Welcome to the official SDA's brand assets page. Here you’ll find our logos, color palette, and guidelines to help you accurately represent Sierra Division Academy.

Whether you’re a affiliate, customer, or media professional, please follow these guidelines to ensure our brand is presented consistently and effectively.

PRimary Logos

Our logo is the cornerstone of our brand identity. It should be used in its original form without alterations. Please use the provided high-resolution files for digital and print media.

SDAcad Logo Primary Inverse RGB 1
SDA Logo W Background

SECONDARY LOGO & MONOGRAM

For tight spaces, social avatars, or anywhere the full wordmark won't fit.

Sierra Division Academy Logo White
Sierra Division Academy Logo

Color PALETTE

These five colors are the full palette, don't introduce new tints or shades outside this set.

Black
#000000
RGB 0, 0, 0
Copied!
Dark Blue
#373646
RGB 55, 54, 70
Copied!
Light Grey
#535454
RGB 83, 84, 84
Copied!
White
#FFFFFF
RGB 255, 255, 255
Copied!
Yellow Gold
#D5AB25
RGB 213, 171, 37
Copied!

TYPOGRAPHY

Two typefaces, used consistently across every touchpoint.

TITLES & QUOTES

JOSEFIN SANS

200 kerning. Used for headings, titles, and pull quotes. Open Sans is the fallback online when Josefin Sans isn't available.

BODY COPY

Open Sans

0 kerning. Used for all body text, descriptions, and UI copy across the site.

LOGO USAGE RULES

Keep the logo consistent where it's used.

ALWAYS

NEVER

SEARCh

Find mentorships & courses across Sierra Division Academy